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Off Page SEO Services

Off page SEO services are concerned with earning inbound links, external citations, and mentions across the web. Therefore, link earning plays a big part of getting a website ranked in Google. However- all links are not created equal. Links are like references or endorsements. To this end, who says what about your website matters a lot. By the same token- the context of the comment matters too. The best backlinks for SEO come from websites which have subject matter authority. This means that their content would be created by experts in their field. Also, the content would be more comprehensive than competing pages on other websites. In turn, the page providing the link(s) would have high page authority within a high Domain Authority domain.

Off Page SEO Means Outreach

Off page SEO services involve outreach to other website owners. This means your website needs content worth linking to. For example, a piece that helps another webmaster deliver value to their audience is likely to earn you an inbound link. Thus, if your website’s on page SEO service has ticked all the boxes, you’re likely to have link-worthy content. Why so? Because another webmaster out there will see your content as an extension of the value their page brings to visitors. In turn, their link to you acts as an endorsement. Much like a vote of confidence from one business or supplier about another- to a customer.

How Many Links Do You Need, to Rank?

In order to rank, you don’t need many links. Specifically, where those links come from, matters. In fact, it matters more than how many inbound links you have. So how do you check whether a link is a good one or not?
There are several ways of assessing the value of an inbound link.

Firstly, is the website giving the link a good site? Does it look like a website that provides value to visitors?
Secondly, what’s the main subject matter of the page linking to you? Put simply- does the link make sense to a visitor?
Thirdly, is the link a ‘dofollow’ or ‘nofollow’ one? The difference is, that ‘nofollow’ in the code of the link tells search engine robots to not leave the website to follow that link. Many SEOs suggest that these “no follow” links carry little to no value. Despite this notion, a good healthy mix of inbound link types- is best.

A Quick Way to Assess Links

Generally- the harder a link is to earn, the more valuable it is. Of course, there are always exceptions. However- this is a good point to keep in mind. If earning the link means outreach, and involves a carefully considered decision by another person, chances are that the link will be a good one. So to clarify, links from your social profiles won’t help as much as being written up on an industry authority site. Remember- your competitors face the same hurdles. You only need one or two high quality websites pointing to yours, to pull ahead. But first- you need to give other webmasters a reason to link to you. And that begins with premium on-page SEO that will give others ample reason to point links to your website. Of course your website should also be technically sound. If in doubt- look over our broad list of technical seo services. Consider how your website stacks up. If you have any questions or doubts, a comprehensive SEO audit will provide clarity. Complete the form. Get professional inbound SEO services.