Fixing Website Crawl Errors & Runtime Issues
Technical SEO Services
Technical SEO Services are part of our suite of website SEO services. They are concerned with website load as well as access. Additionally, content and website architecture, as well as delivery are part of the technical aspects of SEO we optimise and fix. Think of it as a web-worthiness health check for a website.
As technical SEO specialists we check your website for user experience. In particular- eCommerce websites need to have easy navigation as well as steps for visitors to follow. Likewise, the categories and product presentation need to be clear and simple. Furthermore, the process of completing the purchase should be easy for all visitors on all devices. Visitors should feel safe using the website. Plus- they should be able to see proof of an independent security certificate (SSL) as well as a privacy policy on eCommerce websites. Peoples concerns about data safety are real. Our technical SEO services ensure that web servers as well as the website files themselves are as secure as they can be. Read about attributes of website security here for more information.
Technical SEO Services Explained
Search engine optimisation tasks which relate to access, usability, functionality and security come under the definition of technical SEO services. For example, robots need to be able to access and crawl pages in order to index and show them in search results. Additionally, human visitors need a seamless experience. This means easy navigation, fast access to content as well as a website that renders well on all devices.
Server Security and SEO
A secure web server minimises risk of customer data falling into the wrong hands. As such, a site with neglected security is likely to display a warning in search results that it “may harm the visitor’s computer”. This brings organic traffic to a standstill, immediately. Therefore, security is paramount.
Plugins and server security breaches are responsible for the majority of malware injections. Therefore, regular security checks and updates keep the bad guys out.