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Effective, accurate keyword research for SEO is a critical part of SEO services. Why so? Here’s how the sequence works: First, comes knowing the different stages of the customer journey. Next, you need to know where in that journey, you seek to attract visitors. This one single concept, will help you find the best keywords to bring revenue to your business. For example, some products like one-off or significant purchases, involve a multi-tiered search process. When people make their first search, they often search broad keywords. Next as the searcher travels down the path to conversion, the query narrows. Here’s an example: Let’s say you are searching “backpacks”, not knowing exactly what style of backpack is best for your needs. There are options for day packs, multi-day packs, travel packs or ultralight backpacks for long distance hiking. Product specifics- and thus search criteria- will narrow as time moves on. Thus, if your shop only sells one type of backpack- say those for long distance hikers- your target keyword would be ‘ultralight backpacks’ or ‘backpacks for through-hikers’. Thus traffic searching for most conventional backpacks, would be of very little value to you.

Monthly Search Volume- Avoid the Dazzle

Thorough keyword research for SEO will uncover search volume data. In turn, with answers come questions. For instance should you target high volume searched or low volume searches? As with most things in SEO, it depends. Firstly, the most important thing to keep in mind is that you are chasing conversions. Therefore, aim to rank for search terms or query strings that get your visitors to take action on your site.Next, don’t get too obsessed with search volume. How much more business can you realistically handle? We once got a client so many extra leads, his business systems let him down and he closed up shop.

Smart Keyword Research: a Game Plan

Keyword research- the process of choosing the best terms to target demands accuracy. First- knowing your target audience is essential. Equally, seek to understand their nuances- the “in” terms and words they use. Next, know their pain points. That’s because people often type questions into Google, which is seen as an answers engine. Also, the notion of authority content is worth mentioning here. Subject matter experts speak with a broad range of subject-specific language. In turn, these specialist terms might form part of people’s searches. Therefore, keyword research should consider a broad range of thematically related terms.

The Case for Long-tail Keywords

Long-tail keywords are still often overlooked during keyword research. Is it because of lower volumes? Or a lack of data? Perhaps marketers are too focused on what they think are “the best keywords to go for”? Either way the untapped potential is huge. Let’s look at the benefits of long-tail keywords. First, there is less competition. Therefore, your website will appear in search results sooner. Next, long-tail search terms help content to appear for conversational queries. This means as people use voice search more, your content will be better placed to rank. Finally, well-written content has more subject matter expertise. And that’s a big thing. A good keyword research session will uncover gems in the rough. And many of those golden keywords will be long tail. Sifting through these long-tail keywords is important. It is all part of finding the best keywords to bring revenue. Complete the form below, for more information.